A gentleman's agreement The fraternity & co's outline of modern gentlemanliness.
The Fraternity & Co is a fellowship of like-minded men supporting each other in their endeavours, where the members themselves are representative of the brand. The Fraternity & Co is redefining the rules of the modern Gentleman and seeks to cross all boundaries of class and race; it's not about the blood that courses through your veins or the lineage of your family tree, it's how you behave and interact with one another.
We're 21st Century Gentlemen, Gentlemen.
We are thinkers, leaders, doers, followers, helpers, but above all Gentlemen apprentices.
As a modern league of Gentlemen, we recognise Women as our equals, and stand with them against any form of oppression.
The modern Gentleman learns from the past to refine and redefine our futures.
A Gentleman believes in humankind and a better world for all. His actions, therefore, speak for this, and are defined by his behaviour.
The modern Gentleman is awake, mindful and humble.
Our nomenclature – Gentleman – is refined by history; a code of behaviour known by many but practised by few. Learn it and we will provide guidance from time to time.
The modern Gentleman is well-read, thoughtful and articulate. Thus, be informed Gentlemen, seek to be knowledgeable and inspiring.
As a rule, always be polite, considerate, well-mannered, honourable and loyal.
Class is de rigueur; good taste, a must; listening, an art; altruism and chivalry, a given.
Gentlemen: giving back is a must, whether it's through charity, mentorship, influence or sharing, it is an essential attribute of a Gentleman.
It is the responsibility of a Gentleman to lead an interesting life.