Legacy Founding Fellowship

Legacy
Founding
Fellowship

We are building a fraternity of modern Gentlemen by reaching out to family, friends and Trustees. We believe this is the best way to build a modern fraternity that is reflective of our core ethos, as set out in our 'Esprit de Corps': Fraternitas, Gentlemen, help one another.
The spirit of The Fraternity & Co is brotherhood and is based on a single premise: giving back. We exist to 'help one another' to be better human beings – defined, in our case, as Gentlemen. As such we are developing a Gentleman's algorithm that rewards reputation, gentlemanliness, and sociability – the more gentlemanly one is, the more you will be rewarded by the algorithm through access, networking, privileges, rewards, discounts, benefits & offers (AN/PRDBOs).

The Fraternity & Co is a by-invitation-only social network that combines 2 venerable traditions: The Gentleman & Fraternity. A new premium lifestyle service, that we have titled The Gentleman's Quality of Life (GQOL), aims to give members the following lifestyle enhancers: Reputation, Keys to London, Privy Events, Butler, Concierge, Sartorial & Product Lines, and AN/PRDBOs.
The Gentleman's Quality of Life is a service that aims to give our fellows round-the-clock access to personalised and context-aware information and lifestyle services. We believe this will take 6 months to develop and we intend to introduce version 1 of the App – Westminster the butler – by early 2019. In the meantime, we will be introducing our services traditionally through email and our social-networking platform.
Our first services are our Privy Events; The Fraternity & Co aims to hold the best parties & events London has seen, at its finest real estate. As a Fraternity we believe this to be de rigueur and part of our Gentleman's Quality of Life service. Not only do we have access to the best clubs and restaurants in London, through our London Trustees who are names in the hospitality industry, starting May to September, we plan to have a stand at all key English social season events: Polo in the park, Royal Ascot, Wimbledon, Henley, Cowdray Park polo, Cowes, Goodwood, British Grand Prix etc. Fellows will be invited to join us en-Legacy or without.
Following swiftly on behind will be our Keys to London: your quality-of-life index, which will be managed by your Butler App (2019) and also through our concierge services. The Butler App will come in 4 phases. Each phase will be tested through Legacy Founding Fellows and Founding Fellows and then Fellows, allowing each member to leave its mark on the algorithm. Our Butler App will help plan your life, and manage your access, networking, privileges, rewards, discounts, benefits & offers. The lifestyle concierge service costs £1 per request and is a modern Yellow Pages, that aims to save you time, improve your quality of life, delegate life tasks to an expert, provide insider knowledge, tips, and a recommendation service, upon request. This is a privilege that all Legacy Founding Fellows will receive free of charge, for a year from launch. In return for the initial beta testing of the App, Legacies will be requested to help 'iron out the kinks' by providing feedback before we release more invites for new Fellows.
Keys to London (2019) will provide daily premium lifestyle services: Breakfast Club (7am-12pm), Sir Lunch a Lot (12pm-6pm), Supper Club (6pm-12am), and Le Bon Viveur (24hrs). These premium lifestyle services are all free except for Le Bon Viveur which is for customised requests. Whatever you seek in London will be listed in a personalised and context-aware manner. As appropriate you will be informed of localised AN/PRDBOs, Privy Events, weekly pop-ups and meet-ups.
The Fraternity & Co aims to include, within its network, members who are the best-of-the-best in their field or profession. From time to time, these members will be asked to engage through a range of self-development activities: interviews, talks, debates, videos and forums. The Fraternity & Co, in its essence, is a network that encourages its members to debate, deliberate, inspire, learn, inform, excite and spearhead any new thoughts relative to the Charter and laws of the land, whether they be social, business, cultural, artistic or otherwise.
To increase social capital and human interaction, members will be split randomly into 12 leagues of Gentlemen (Houses): Merlin, King Arthur, Lancelot, Gawain, Percival, Galahad, Tristan, Aglovale, Bors, Lamorak, Kay, and Bedivere, with the aim of increasing your sphere of influence, reputation, and networking.
In order to hallmark Legacy Founding Fellows and Founding Fellows in London, we will release 12,000 Sovereign Black Limited Edition 'Legacy' polo shirts. We've made a conscious decision to initially offer only one colour, in order that the black will stand out from pastel polos and other, less prominent shades. It's a Gentleman's black that will give fellows distinction within the market place, with the addition of two formal military gilt buttons, made by craftsmen using the same age-old, traditional methods the Victorians used of die stamping, a technique that is both costly and time-consuming. The buttons define the shirt and make it look dressier whilst also conveying unequivocal refinement. Compared to our competitors, The Fraternity & Co 'Legacy' polo shirt makes a normal buttoned polo shirt look passé. This will be a new trend, led by you: Legacy Founding Fellows.
We believe that the Legacy Founding Fellow buttons will be highly sought after, not only because of what they represent, but also because they give Legacy Founding Fellows privileges within the network, eventually becoming internationally accepted for Fraternity privileges too. These buttons will not be re-made, increasing their rarity, value and collectability. Buttons have been desirable since their invention; Kings, Nobles, Countries, and Military have all used them to commemorate important occasions, victories, status, or inaugurations (The George Washington 1789 inaugural button is currently the most collectable button in America.) Buttons from the latter part of the 16th century are worth what collectors will pay for them. Rare and good examples of 18th century buttons are currently going for at least £4,000, and buttons from the 20th century are fetching from £5.
The 'Legacy' polo shirt retails at £255. They are available to Legacy Founding Fellows for £105, £155 and £465. £105 for the first 200 names, £155 for the next 300 names and thereafter £465 for the next 1500 names. Those that have paid £465 will receive 3 shirts namely as the colours of the polo shirts change to reflect the changing fellowships. For the first time, a shirt will be an invaluable marketing tool for the wearer rather than just the brand. This is a shirt that has been created to open doors; it is a modern calling card, donates by-invitation, and has been designed for Gentlemen. It allows the wearer fraternity access, networking, privileges, rewards, benefits, discounts & offers at chosen establishments throughout London, such as designated pubs, bars, restaurants & clubs.
As such, everything The Fraternity & Co associates itself with will be 1st class; that is our pledge to our Legacy Founding Fellows, and it begins with the first product we bring you, and ends in our brand design philosophy – Technological Luxury denotes a new form of branding that aims to change the way people interact and utilise technology. It is being introduced through The Fraternity & Co channels, and has been invented by us to illustrate a new visual design doctrine that takes into account the way we now effectively communicate with technology.
This journey that we are about to embark on together will take time to implement, but we ask that you bear with us in what will be slow but steady progression towards creating something we can all be proud of:

The Fraternity & Co Legacy Founding Fellow, thank you for joining The Fraternity & Co, for this you will receive
Legacy Fellowship Status
Legacy Fellow Equity Stake
Legacy Fellow Buttons.
Legacy Fellow Privileges.

2,000 Legacy Founding Fellows
Legacy Founding Fellows Chapter.
VIP Chosen from commended names for status, influence, contacts or peer standing.

We expect the membership of The Fraternity & Co to scale to 12’000 in Yr1 (Founding Fellowship), to 15’000 in Yr2 (Charter Fellowship) and to 27’000 in Yr3 (Charter Fellowship).
Each of the first 2,000 Legacy Founding Fellows will be given two shares in TFCO Founders Ltd, which is a nominee company holding a 10% share in, Technological Luxury Ltd, company number 9519235, trading as The Fraternity & Co.
To obtain the shares, Legacy Founding Fellows must purchase a ‘Legacy’ Polo Shirt at either £105/£155/£465.

Legacy polo shirt with Legacy Founding Fellows buttons.
Legacy Founding Fellows buttons are valuable, collectable, and tradable.
Premium services at The Fraternity & Co events if in 'Legacy': Preferential treatment, fast tracking, and other privileges.
Legacy Founding Fellows buttons in some instances allow entry into controlled areas at these events.

1st offers on Strategic alliances.
Invitation to attend 2 events per annum: including Yearly Founding Fellowship Ball.
Legacy Founding Fellows may purchase further 'Gentlemen at Arms' buttoned 'Legacy' polo shirts at a discounted rate of £155 each for themselves only.
The ability to discount 'Legacy' polo shirts at up to 20% for up to 10 friends, after Founding Fellowship.
Free Concierge for 1 year.
International Privileges to be defined as the network grows.

Gentleman's Quality of Life, Keys to London, Privy Events, Butler, Concierge, Sartorial Lines.
Access, Networking, Privileges, Rewards, Benefits, Discounts & Offers.
The Fraternity & Co's 'Reputation' Algorithm.
The Networkers, network - we help one another.
Equity for 2,000 Legacy Founding Fellows & 12,000 Founding Fellows respectively.

12 Houses based on the legendary 12 Knights.
All new Fellows will be randomly placed in one of 12 houses.
Fosters Traditions, Fraternity, Allegiance, Esprit de Corps.
Competitions, clubs, sportsmanship, charity, volunteering and mentorship.

Social Network.
Butler App.
Concierge Services. (Free from a year of release to Founding Fellows)
Personalised context information & lifestyle service.

Gentleman's Quality of Life' – approximately 20% of our annual membership shirt revenue is given back .
The members to bring people together in the physical world in the form of events.
Privy Events – 5 Private weekly pop-up events (Starting September 2018).
Meet-ups – Inter-house rivalries, sports, games, cultural events, pubs, bars, and nightlife.
Self-Development Events – talks, interviews, videos, forums, coaches, speakers and mentorship programmes.

The first new innovative British polo shirt in 64 years, which will offer the wearer access, networking, privileges, rewards, discounts, benefits & offers throughout London.
Serves as our membership fee (£465.00) and is our Gentleman's hallmark.
It is currently the most refined polo shirt on the market and comes with a set of buttons that are valuable, collectable and tradable.
It is the first of several product lines.

The first 2,000 Legacy & 12,000 Founding Fellows make up a 'who's who' of London.
Pop-up Events – designed around members' interests.
Symposiums – talks, interviews, videos, forums, coaches, speakers and mentors.
Daily meet-ups such as career, wine, cigar, music and sports evenings.